Lance Neuhauser
Lance Neuhauser

Lance has written for publications including AdExchanger, MediaPost, and AW360 on topics spanning data intelligence, media technology, and the future of the industry.

Featured
Interoperability Emerges as a New Competitive Advantage in Media
Interoperability Emerges as a New Competitive Advantage in Media

AW360

Read more →
Ad Tech Tax For Converged TV? Not So Fast.
Ad Tech Tax For Converged TV? Not So Fast.

AdExchanger

Read more →
How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising
How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising

AdExchanger

Read more →
The Next ‘Game of Thrones’ Megahit Will Be Monetized ‘Beyond the Wall’
The Next ‘Game of Thrones’ Megahit Will Be Monetized ‘Beyond the Wall’

AdExchanger

Read more →
Marketing Isn’t The Only Way To Go Direct To Consumer
Marketing Isn’t The Only Way To Go Direct To Consumer

AdExchanger

Read more →
DTC Adoption Will Help Make TV A Performance Medium
DTC Adoption Will Help Make TV A Performance Medium

AdExchanger

Read more →
Data: The New Economy Of Scale In Media That Will Decide The Future Of TV
Data: The New Economy Of Scale In Media That Will Decide The Future Of TV

AdExchanger

Read more →
Removing Risk From Content Investment: A Network’s Survival Guide
Removing Risk From Content Investment: A Network’s Survival Guide

AdExchanger

Read more →
The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars
The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars

AdExchanger

Read more →
For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets
For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets

AdExchanger

Read more →
The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020
The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020

AdExchanger

Read more →
Brands Should Be Farmers, Not Hunters in Next-Phase Marketing
Brands Should Be Farmers, Not Hunters in Next-Phase Marketing

Streaming Media

Read more →
Advancing TV Advertising Into the Future – Your Standards or Mine?
Advancing TV Advertising Into the Future – Your Standards or Mine?

Media Village

Read more →
Television’s Power of Participation
Television’s Power of Participation

Media Village

Read more →
Breaking Out of Media's Containers
Breaking Out of Media's Containers

Media Village

Read more →
Getting the Most from Your Media Buy Means Improving Metrics
Getting the Most from Your Media Buy Means Improving Metrics

Media Village

Read more →
Using Social Insights to Drive Brand Preference
Using Social Insights to Drive Brand Preference

Media Village

Read more →

 

Untitled.jpg